I called my dad “old school” when it came to work and the print shop; but one simple, old school marketing tip I still carry on is his belief that the business card is the most cost effective form of marketing you can do for your company. His advice was, don’t go anywhere without them, and pass them out generously. Below are a few reasons I think you should have a pocket full of them at all times.

Business cards show you are prepared. Showing that you are prepared at all times is a great indicator that you are professional.

A business card is the first impression of your brand. My goal is to make a memorable first impression They make a great first impression and they also act as a great icebreaker. I have never once had a conversation end after handing over my business card.

Creative business cards get shared -- continuing to market for you. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number, your brand stays with them.

Swapping contact information digitally is impersonal. Networking is about making genuine connections. Communicating via text or email is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.